The Most Innovative LinkedIn Campaign - Most Fashionable Professional (Van Heusen)

As social media is evolving day by day consumer brands align their branding and acquisition strategy with social networks.  Here in India the social buzz words are just revolving around Facebook and twitter.  So far very few Indian brands have come up with any strategic campaign for LinkedIn platform, which considered as serious professional network.  





My own experience with LinkedIn

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Digital Branding - Differentiation & Positioning Strategy

How we can afford being same on marketing strategy and creative front which will decide brand positioning and differentiation.  In the digital marketing space every brand has tried to come up with so aggressive on digital creative front to approach TG. I have been associated couple of year with big BFSI brands and their digital acquisition strategy. Throughout the digital branding execution I

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Display Advertisements Vs Performance Marketing

It's been a very busy two months in the learning phase of Google DFP and Dot-nuke CMS for me since my last blog post. Display advertisement learning add 360 degree curve to my online marketing knowledge base.  So far my online marketing journey has been getting through rigorous assignments from affiliate marketing, SEO, SEM, Social Media and Content Management to GUI design and now Display

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Ambush Marketing Cases Associated to Event IPL

 Cricket fever is back in grip us with (Indian Primer League) IPL 2012 and the competition is getting hotter by the day since season enters in to final lap. Indian Primer League event which is always a big opportunity for brands since its inception to grab attention of masses.  With this post I’m going to focused on two cases who has used Ambush Marketing tactics very smartly.  Herewith I

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Ab Ras Barsega

Since long time I haven’t put any campaign analysis here on D-Hawk, last two months was really busy around me, while working on different projects at DSIJ and mentoring few online marketing aspirants.  Yesterday while watching IPL I came across with ‘Ab Ras Barsega’ Katrina Kaif Slice advertisement.  I was stunned, My eyeballs concentrated at ‘kats’ stats rather than advertisement “Ras Grahana

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Social Media for After Sales Support

In my last article “Digital Marketing Imperatives for Health Insurers” I had written about the importance of digital marketing for insurance companies.  In the advent of digital age, every business model must use social media and digital communication not just for promoting products or services but for the customer supports and sales after queries.  Social media and digital communication

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Digital Marketing Imperatives for Health Insurers

While drafting digital marketing strategy for DSIJ.IN forthcoming insurance segment and researching on proposed co-branding activity for India’s biggest health insurance company, I have found few imperative.  While interacting with few samples we were analyzed their perception on health insurance and how they approach online health insurance online content (consumption pattern). Outcome ...

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