.Introduction:Social media are shifting the way that the global economy operates. Internet journals and communities have enabled consumers to communicate their experiences with companies' products and services to other consumers. A consequence of consumer-generated marketing is that relationship management throughout the life cycle of a product is taking the place of mass marketing in
Saturday, 25 October 2008
Wednesday, 22 October 2008
Online Marketer not Targeting Millennial Consumers
Posted on 07:21 by Unknown
.Online marketing not targeting Millennial Consumers say insiders Millennial Consumers, or those born between 1982 and 2001, are not being reached by marketers, though they are aware of the tactics most likely to appeal to them, a new survey has found.Sponsored by Genesys and undertaken by the Economist Intelligence Unit, the poll discovered that four out of ten executives acknowledge that Web
Internet Marketing for Business to Consumer
Posted on 07:10 by Unknown
.One of the most exciting aspects of growing a successful online business is the wide variety of Internet marketing opportunities available. One such opportunity is called business-to-consumer marketing, which can have a substantial impact on the growth of your website. Remember, prior to the Internet, marketing options were very limited, allowing brick and mortar companies to reach customers
Wednesday, 15 October 2008
Online Industry and Economic Crisis
Posted on 00:57 by Unknown
With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: corporate CEO's, the media and government officials finally acknowledged what millions have seen coming for years - the U.S. economy is in BIG trouble – and the future looks bleak.Indian Banking and Aviation sector is the first who feel the heat of international economic
Saturday, 11 October 2008
The Return on Investment for Online Marketing: PPC or Affiliate ?
Posted on 20:45 by Unknown
.Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?Our in house affiliate Program, which is the best of niche industry. When we discuss about how PPC campaign effect total affiliate marketing as well as the promotion of our websites. The cost incurred for PPC is really worth For ROI or the affiliate marketing itself is better
Friday, 3 October 2008
Online Marketing : Traffic Gimmiks
Posted on 23:32 by Unknown
Online marketing is simply a means to boost traffic to your site. There are a myriad of ways that this can be accomplished, and most of them are relatively easy to do. The downside is that you may have to spend some time working on your site, and you may have to sink some money into your site before you see any dividends. However, if you have the patience, it’s not like you’ll have to invest
Wednesday, 17 September 2008
Can Ambush Marketing actually Work for Online?
Posted on 22:30 by Unknown
Ambush Marketing is a strategy used by companies to promote their brands at events without paying any sponsorship fees.Last Sunday millions of Punities was gather in the heart of city for “Ganesh Visarjan”. Smart marketer can easily point out an opportunity for mass marketing their product or services, the rat race between mobile marketers and local Masala Supari producer’s was on the top. They
Social Media Marketing : New hope for Marketers
Posted on 22:30 by Unknown
.It is a very painful when your close mate gets away from you due to professional responsibilities. Yesterday when I was chat with Manoj (he’s currently in UAE), about how the life is change and how we struggle to maintain smooth communication with our old amigo’s. There is a purpose for today’s Reality and tomorrow’s faith, we are here just to the passion for Excellence, belongingness to society
Marketing Integration is a Journey, not a Destination
Posted on 22:30 by Unknown
Integrated marketing. It seems like such a simple concept -- a common sense notion that a brand's marketing teams, both traditional and digital, need to be united in their efforts and messages. But in practice, is it really that simple?Yesterday I was realized how difficult to find the solution within the meeting agenda, no one interested to discuss about the future activity, only stress on last
Friday, 12 September 2008
New Challenges & Opportunites : E - Pharma
Posted on 00:10 by Unknown
.The Financial prospects of online Marketing in the pharmaceutical & Biotechnological sector are very huge. The fast-growing fields of pharmaceutical e- Marketing, e - Detailing, e - Prescribing and online pharmacy sales. Online Marketing solutions have great potential to benefit - even revolutionize - the marketing efforts of drug companies. It’s predicts that all aspects of pharmaceutical e -
Thursday, 11 September 2008
It's a New Day, It's a New Start, Affiliate Marketing Challenges & Opportunites
Posted on 04:26 by Unknown
.Yesterday we were celebrate small get together office staff and our head office member who was in Pune for routine visit. It' was a Wednesday, not a really weekend type of party, we were gather at our company guest house and made our own food, the usual stuffs (Tonic,Diet) & also including entertainment stuffs like Antakshri and Dumsheraj (which is very common in india) even we was discuss a lot
Wednesday, 10 September 2008
Share of Voice : Online Media Marketing
Posted on 00:58 by Unknown
These days are really color full for Puneties, in terms of celebration of lord Ganesha Festival. Every single corner, every road and the heart of the city get flooded with people and more people. Every one wanna to celebrate the joy and cultural rituals, everywhere is a common voice, Ganpati Bapa Morya ......Ganpati Bapa Morya. What I was observed yesterday night....? On the same flooded roads,
Friday, 5 September 2008
Economic Downturn : Effect Online Consumption Pattern
Posted on 03:28 by Unknown
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future (via Retailer Daily). Among the findings of the Online Shopping and Credit Crunch Survey Report:Consumers are turning online to find the best available prices as well as
Thursday, 4 September 2008
Online Pharmacy in India: The Virgin Territory
Posted on 03:14 by Unknown
.The advent of internet technologies has been open wide scope and possibilities for new business model. The Online marketer must think innovatively and apply the basic knowledge of marketing for this fast and furious media. The Indian Pharmaceutical industry driven by generic product, the world looks towards India as a generic drug manufacturing hub. The Indian biotech industry is in early growth
Wednesday, 3 September 2008
Online Ad Revenues Keep Climbing
Posted on 06:58 by Unknown
.Google had strong financial results for Q2 2008, and online ad revenues for the top four Internet portals (Google, Yahoo!, MSN and AOL) will continue to grow through the US economic downturn. In fact, eMarketer predicts that Google's online ad revenues will increase by 27.4% in the US in 2008.The top four Web portals in the US still account for more than one-half of all online advertising
Rising Economies Hit Web with Phones
Posted on 06:51 by Unknown
Five of the world's 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.Moreover, mobile is not simply viewed as an extension of the Web in BRIC, as it is in the US, Western Europe and parts of Asia-Pacific. Mobile is the Internet for an increasingly large
Saturday, 16 August 2008
Internet Research Tools & Technique
Posted on 21:26 by Unknown
.Welcome to the Internet. There is an extremely wide variety of material on the Internet, ranging in its accuracy, reliability, and value. It's your job as a searcher, then, to evaluate what you locate, in order to determine whether it suits your needs.Article I: Internet Research – First Thing FirstInformation is everywhere on the Internet, existing in large quantities and continuously being
Thursday, 14 August 2008
Internet Research: First Thing First
Posted on 22:34 by Unknown
. Welcome to the Internet. There is an extremely wide variety of material on the Internet, ranging in its accuracy, reliability, and value. Unlike most traditional information media (books, magazines, organizational documents), no one has to approve the content before it is made public. It's your job as a searcher, then, to evaluate what you locate, in order to determine whether it suits your
The Internet Research Process
Posted on 22:23 by Unknown
. The Internet can be a researcher's dream comes true. By browsing the Internet, much as you would browse the shelves of a library, you can access information on seemingly limitless topics. In addition, web-based catalogs are available in many libraries to assist researchers in locating printed books, journals, government documents, and other materials. Possibly the biggest obstacle facing
Search Engine : The Pool of Information
Posted on 22:13 by Unknown
. A search engine is a database of resources extracted from the Internet through an automated “crawling” process. This database is searchable through user queries. Words or phrases you enter in the search box are matched to resources in the search engine’s database that contain your terms. These are then automatically sorted by their probable relevance and presented with the most “relevant” sites
Evaluating The Internet Research
Posted on 21:58 by Unknown
. Reliable Information is Power: You may have heard that "knowledge is power," or that information, the raw material of knowledge, is power. But the truth is that only some information is power: reliable information. Information serves as the basis for beliefs, decisions, choices, and understanding our world. If we make a decision based on wrong or unreliable information, we do not have power--we
Wednesday, 6 August 2008
Online Marketing for Biotech & Pharma Industry
Posted on 21:05 by Unknown
.Pharma & Biotech Marketer's should integrate Online Marketing strategy for both of business segment (B2B, B2C). The purpose of these articles is to set a framework for Pharma and life sciences Internet Marketing.Article I: Online Marketing for Biotech & Pharma IndustryThe topic of online social media marketing for Biotech & Pharma Industry came up and I was reminded of how difficult it has been
Tuesday, 5 August 2008
Demand Driven Business Model for Pharma and Biotech Industry
Posted on 22:41 by Unknown
The Demand-Driven Angle:As Pharma and Life Sciences companies begin their transformation to a Demand-Driven Online Business Model, the first step is to create visibility in the channel and provide the intelligence to make smarter operational decisions.This multi step value chain presents several opportunities in this regard. The greatest opportunity is its ability to quickly collect, analyzes,
Internet Marketing Value Chain : Pharma & Biotech Industry
Posted on 22:01 by Unknown
The Internet Marketing Value Chain can be segmented into three stages: Awareness, Direct Response (demand generation), and Relationship Marketing. These stages, which are controlled by the analytic performed by the marketer, are managed independently and powered by the analytic engine.Awareness:In this stage, Internet marketers strive to build recognition and relationships with their target
Internet Marketing Initiatives in Pharma and Biotech Industry
Posted on 20:21 by Unknown
.The advent of the Internet as a legitimate marketing tool has created the first traceable mass- marketing channel. Today, Internet marketing campaigns can capture even the most granular details of every interaction, which can then be stored for individual and aggregate analysis. Internet campaigns, unlike TV, radio, and print, need not rely on post hoc statistical surveys with their inherent
Saturday, 2 August 2008
Online Marketing for Biotech & Pharma Industry
Posted on 22:35 by Unknown
.Last week I meet with few Pharma & Biomedical Marketing Representitive, the detail discussion with them lead me to get a firm conclusion that how Indian Pharma and Biotech segment is totally unkonw about Online Marketing and their impacts on current Bussiness Model and Brand Engagment..The topic of online marketing came up and I was reminded of how difficult it has been for the B2B segment as
Thursday, 24 July 2008
Landing Page : The Marketing Gimmiks
Posted on 22:48 by Unknown
.Being in the Internet marketing field makes me intensely critical of discontent Web sites. It’s truly amazing how few companies do it right. It is fairly easy to type something into Google and land at the appropriate product page in the natural results. .For example, I was recently searching houseboat vacation in India, so I typed it into Google. Out of the top 5 search results, only one of them
Thursday, 17 July 2008
Building Traffic with Article Marketing
Posted on 06:33 by Unknown
. Starting an online business is a big task. Letting people know you’re out there is even bigger. These days, thousands of new businesses make an appearance on the Internet every week, so getting your business noticed above everyone else’s is a challenge. Article Marketing is seen as a powerful tool to help advertise your business. It remains one of the best ways to draw your target market to
Unidentical Twins : SEO isn't SEM
Posted on 06:06 by Unknown
. Search engine marketing involves click costs. Search engine optimization works through free traffic. Those two facts are the basis of a popular myth: that it's easier to get good ROI through SEO than it is to get the same ROI through SEM.There are many reasons why that myth isn't true. But today, we'll deal with just one difference: the landing page difference..In SEM, you decide the landing
Wednesday, 16 July 2008
( i ) Yureekah:Search Engine For Online Media Professionals
Posted on 22:02 by Unknown
.Yureekah – an innovative search engine that enables media planners and ad network guys to keep a track of where particular brands are placing their online (banner) ads. You can check out what your competition is doing as well. Yurreekah is in an alpha stage. The product will go into the Beta stage soon. The company wants to use viral marketing to become the Google for advertisers, media agencies
Saturday, 12 July 2008
India Expects Software and Services Revenue Growth to Fall
Posted on 22:52 by Unknown
. India's National Association of Software and Service Companies (Nasscom) forecasts revenue from the domestic and export markets for software and services in India will grow more slowly this year, at between 21 and 24 percent. .The country's software and services revenue grew by 28 percent in the Indian fiscal year to March 31, to US$52 billion, the association said Wednesday. There are however
Thursday, 10 July 2008
BigFlix: is it another NetFlix ?
Posted on 20:25 by Unknown
.If you are in India you can probably see 100s of advertisements for the newly launched DVD rental service BigFlix. Looks like after Big FM this is Anil Dhirubhai Ambani's next 'big' thing...If you note the ADAG also has a major stack in DTDC and their delivery woes are gone before we think about it. By launching the website, Reliance ADAG wants to tap the estimated 25 million non-resident Indian
Thursday, 3 July 2008
The Think Tank : Blogging
Posted on 10:14 by Unknown
Modern technology has made it possible for customers to radically change their approach towards marketing. As a result of which, customers are shying away from conventional media to the new cyber space.I’ve been thinking a lot lately about the impact and importance of Blogging. Specifically in the business realm and the effect it can have on business and personal relationships. However, I’m not
Monday, 30 June 2008
Online Market Research
Posted on 23:41 by Unknown
A GROWING TOOL FOR BUSINESSES: .Market research is, in very general terms, a means for providers of goods and services to keep themselves in touch with the needs and wants of those who buy and use the goods and services. From discovering a gap in the market to ensuring customer satisfaction and planning effective marketing campaigns, research can provide the market intelligence needed to
Monday, 16 June 2008
Indian Online Marketing Trends for 2009-2010
Posted on 21:43 by Unknown
To know where we're headed in 2010, we must understand how Indians adapt to the latest information and communications technology. According to Indian online 2008 Research from the Juxtconult, The report gives details on the study carried out to understand the Internet users in India..According to Alexa, Coming below Yahoo and above Google India and Google.com. So Google owns three of the top 4
Sunday, 15 June 2008
Offline Marketing for Online Business
Posted on 22:52 by Unknown
People think that when their business is done completely, or mostly online that their marketing should also be done online. The truth is that offline marketing for an online business can be just as effective as online marketing efforts.Offline marketing includes advertising your online business in places like newspapers, magazines, flyers, and banners. Electronics media or business cards. Sure
Thursday, 12 June 2008
Online Business Model
Posted on 20:15 by Unknown
Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means. In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model
Monday, 9 June 2008
Online Classifieds Industry in India
Posted on 05:07 by Unknown
Newspapers industry is losing out the classified revenues - advertising at some of the larger chains has dropped 14 to 20 percent over the past year, Online traffic to classified sites has grown 23 percent, to more than 46 million unique visitors in July, up from about 37 million a year earlier (ComScore) Classified listings in MySpace has jumped 33 percent since their August 2006 debut. [source
Tuesday, 3 June 2008
Online Shopping is The Next Big Thing
Posted on 07:49 by Unknown
In the retail business, you don't count footfalls. Nor do customers get the real world, touch-and-feel experience of the goods they buy. The shopping ambience, too, is only as good as the customer wants it to be.Still, shoppers are flocking to these 'virtual malls' in the millions. Online shopping is no longer a fad; it's an acknowledged and important part of the retail experience, with more
Thursday, 22 May 2008
Indian Online Industry: Myth & Facts
Posted on 21:02 by Unknown
“A journey of a thousand sites begins with a single click.” The rate of the Online Industry growth in India has been and continues to be exponential. The dawn of the internet era opened up amazing new possibilities. Impossible is not a word anymore! India has also joined the bandwagon and the numbers themselves do all the talking.The Indian government declared 2007 the "Year of Broadband,"
IPL The Money Game !!!
Posted on 01:04 by Unknown
The much waited IPL, the T-20 format of funfair, has started. Pundits jumped in quickly to announce it as hit, in terms of revenue, TV viewrship and on the field tickets being sold.If we look at the business side of this format, it really makes great sense. And I think the concept of the game, revenue generation model, team ownership and even the concept of cheer leaders, is being lifted from
Wednesday, 21 May 2008
PART –I: GETTING INTO THE BLOGGING MINDSET
Posted on 09:51 by Unknown
For decades, businesses tried to determine what their customers’ wanted using focus groups that offered feedback about how well customers liked certain products. As the business world got more complex and markets became more competitive, the kind of information that could be gleaned from focus groups became inadequate for most businesses. They didn’t provide enough information, nor was the
Tuesday, 18 March 2008
Tips for Marketing Your Blog
Posted on 07:27 by Unknown
With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them. Some companies choose to hire a blog consultant, but others like to try things internally. For those companies and individuals interested in practical tips for
Saturday, 15 March 2008
Business Plan For Biotech Web Portal
Posted on 20:29 by Unknown
This Business plan conceptualize the strategic impact of new Internet Technology in Biotechnology and Pharmaceutical firms. It shows that competitiveness of modern, agile Biotechnology businesses depend on their ability to create and commercialize new knowledge as much as on their ability to produce new products. Hence, knowledge production and intellectual property management provide a strong
Thursday, 7 February 2008
Contact Sujay
Posted on 20:57 by Unknown
Very glad, to know you want to get in touch with me. There are a few ways to do it.
In the advent digital age you can make instant Konnection within fraction of second, I am always appreciate your precious time and provide you those online and direct resources to get connected with me instantly……… Dil Se (seems to quit filmy ..LOL :)
Use the E-mail below to get in touch with me to discuss
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