Ambush Marketing is a strategy used by companies to promote their brands at events without paying any sponsorship fees.Last Sunday millions of Punities was gather in the heart of city for “Ganesh Visarjan”. Smart marketer can easily point out an opportunity for mass marketing their product or services, the rat race between mobile marketers and local Masala Supari producer’s was on the top. They
Wednesday, 17 September 2008
Social Media Marketing : New hope for Marketers
Posted on 22:30 by Unknown
.It is a very painful when your close mate gets away from you due to professional responsibilities. Yesterday when I was chat with Manoj (he’s currently in UAE), about how the life is change and how we struggle to maintain smooth communication with our old amigo’s. There is a purpose for today’s Reality and tomorrow’s faith, we are here just to the passion for Excellence, belongingness to society
Marketing Integration is a Journey, not a Destination
Posted on 22:30 by Unknown
Integrated marketing. It seems like such a simple concept -- a common sense notion that a brand's marketing teams, both traditional and digital, need to be united in their efforts and messages. But in practice, is it really that simple?Yesterday I was realized how difficult to find the solution within the meeting agenda, no one interested to discuss about the future activity, only stress on last
Friday, 12 September 2008
New Challenges & Opportunites : E - Pharma
Posted on 00:10 by Unknown
.The Financial prospects of online Marketing in the pharmaceutical & Biotechnological sector are very huge. The fast-growing fields of pharmaceutical e- Marketing, e - Detailing, e - Prescribing and online pharmacy sales. Online Marketing solutions have great potential to benefit - even revolutionize - the marketing efforts of drug companies. It’s predicts that all aspects of pharmaceutical e -
Thursday, 11 September 2008
It's a New Day, It's a New Start, Affiliate Marketing Challenges & Opportunites
Posted on 04:26 by Unknown
.Yesterday we were celebrate small get together office staff and our head office member who was in Pune for routine visit. It' was a Wednesday, not a really weekend type of party, we were gather at our company guest house and made our own food, the usual stuffs (Tonic,Diet) & also including entertainment stuffs like Antakshri and Dumsheraj (which is very common in india) even we was discuss a lot
Wednesday, 10 September 2008
Share of Voice : Online Media Marketing
Posted on 00:58 by Unknown
These days are really color full for Puneties, in terms of celebration of lord Ganesha Festival. Every single corner, every road and the heart of the city get flooded with people and more people. Every one wanna to celebrate the joy and cultural rituals, everywhere is a common voice, Ganpati Bapa Morya ......Ganpati Bapa Morya. What I was observed yesterday night....? On the same flooded roads,
Friday, 5 September 2008
Economic Downturn : Effect Online Consumption Pattern
Posted on 03:28 by Unknown
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future (via Retailer Daily). Among the findings of the Online Shopping and Credit Crunch Survey Report:Consumers are turning online to find the best available prices as well as
Thursday, 4 September 2008
Online Pharmacy in India: The Virgin Territory
Posted on 03:14 by Unknown
.The advent of internet technologies has been open wide scope and possibilities for new business model. The Online marketer must think innovatively and apply the basic knowledge of marketing for this fast and furious media. The Indian Pharmaceutical industry driven by generic product, the world looks towards India as a generic drug manufacturing hub. The Indian biotech industry is in early growth
Wednesday, 3 September 2008
Online Ad Revenues Keep Climbing
Posted on 06:58 by Unknown
.Google had strong financial results for Q2 2008, and online ad revenues for the top four Internet portals (Google, Yahoo!, MSN and AOL) will continue to grow through the US economic downturn. In fact, eMarketer predicts that Google's online ad revenues will increase by 27.4% in the US in 2008.The top four Web portals in the US still account for more than one-half of all online advertising
Rising Economies Hit Web with Phones
Posted on 06:51 by Unknown
Five of the world's 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.Moreover, mobile is not simply viewed as an extension of the Web in BRIC, as it is in the US, Western Europe and parts of Asia-Pacific. Mobile is the Internet for an increasingly large
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