How we can afford being same on marketing strategy and creative front which will decide brand positioning and differentiation. In the digital marketing space every brand has tried to come up with so aggressive on digital creative front to approach TG. I have been associated couple of year with big BFSI brands and their digital acquisition strategy. Throughout the digital branding execution I
Thursday, 6 December 2012
Thursday, 19 July 2012
Display Advertisements Vs Performance Marketing
Posted on 02:45 by Unknown
It's been a very busy two months in the learning phase of Google DFP and Dot-nuke CMS for me since my last blog post. Display advertisement learning add 360 degree curve to my online marketing knowledge base. So far my online marketing journey has been getting through rigorous assignments from affiliate marketing, SEO, SEM, Social Media and Content Management to GUI design and now Display
Thursday, 17 May 2012
Ambush Marketing Cases Associated to Event IPL
Posted on 07:13 by Unknown
Cricket fever is back in grip us with (Indian Primer League) IPL 2012 and the competition is getting hotter by the day since season enters in to final lap. Indian Primer League event which is always a big opportunity for brands since its inception to grab attention of masses. With this post I’m going to focused on two cases who has used Ambush Marketing tactics very smartly. Herewith I
Posted in Ambush Marketing, Event IPL, Hippo's, Indian Food League, Indian Premier League
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Tuesday, 15 May 2012
Ab Ras Barsega
Posted on 20:00 by Unknown
Since long time I haven’t put any campaign analysis here on D-Hawk, last two months was really busy around me, while working on different projects at DSIJ and mentoring few online marketing aspirants. Yesterday while watching IPL I came across with ‘Ab Ras Barsega’ Katrina Kaif Slice advertisement. I was stunned, My eyeballs concentrated at ‘kats’ stats rather than advertisement “Ras Grahana
Monday, 9 April 2012
Social Media for After Sales Support
Posted on 10:07 by Unknown
In my last article “Digital Marketing Imperatives for Health Insurers” I had written about the importance of digital marketing for insurance companies. In the advent of digital age, every business model must use social media and digital communication not just for promoting products or services but for the customer supports and sales after queries. Social media and digital communication
Monday, 2 April 2012
Digital Marketing Imperatives for Health Insurers
Posted on 19:40 by Unknown
While drafting digital marketing strategy for DSIJ.IN forthcoming insurance segment and researching on proposed co-branding activity for India’s biggest health insurance company, I have found few imperative. While interacting with few samples we were analyzed their perception on health insurance and how they approach online health insurance online content (consumption pattern). Outcome ...
Posted in digital marketing, Health Insurers, Insurance Branding, Insurance Content, IRDA
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Wednesday, 28 March 2012
SEO Coaching Class in Pune
Posted on 08:41 by Unknown
While working with learning catalyst, I have come across with different type of students & marketing professionals. Everyone would like to kick start their online marketing career in a short time, without analyzing their own strengths and industry expectations and join SEO coaching class. This day’s digital marketing happens to be a next door BOMB SHELL. After analyzing few students and
Friday, 24 February 2012
Badhti ka Naam Zindagi – Axis Bank Advertisement Analysis
Posted on 04:27 by Unknown
Jindagi Ke Picture Mein Interval Nahe Hota ... What you say guys. Since I started my carrier I haven't saw any Interval in my life. Day by day I’m getting busy to buzziest, has been achieved few goals and missed some. In true sense today's life is just like "Badhti Ka Naam Zindagi"
Axis Bank launches new brand campaign "Badhti Ka Naam Zindagi" conceptualized by Ad agency Lowe Lintas, the
Thursday, 9 February 2012
FlipKart Buyout LetsBuy … What Next
Posted on 03:05 by Unknown
The first of its kind, the biggest news in Indian E commerce space and every one enormously chewinging around it. Indian eCommerce giant Flipkart buys out competitor LetsBuy … Hushha. Where does Indian E commerce Industry headed now onward, what are the consequences and outcome of this deal. How upcoming eCommerce brands develop their core competencies and how do we mushrooming energetic &
Wednesday, 8 February 2012
DSIJ.in New Website Launch
Posted on 02:11 by Unknown
I am very excited to announce the launch of Dalal Street Investment Journal's newly designed web site, which goes live last Saturday, 4th Feb 2012 and is located at the http://www.dsij.in/
Our new web site’s homepage welcomes visitors with bold colors, a clean uncluttered design, smooth navigation and broad icons with exclusive equity research content focused on all type of persona's who
Tuesday, 24 January 2012
Digital Marketing for BSE Listed Companies
Posted on 08:13 by Unknown
Indiabulls Group new commercial featured Saif Ali Khan; WOW, what a concept must say they kill two birds with one stone. The motto of this advertisement is not just to target home loan retail customers but to show equity investors how big and visionary Indiabulls Group is. Why BSE listed companies need to showcase their activity through creative marketing channel or branding?
Last year
Monday, 23 January 2012
SEO Training in Pune
Posted on 10:03 by Unknown
As an advent of digital media more and more job openings for online marketers specifically fpr Search engine optimizer and PPC experts are available in Pune. As a part of SEO faculty for reputed institutes in Pune, I have come across with lot of new SEO aspirant, fresh graduates, sales and marketing professionals who would like to learn search engine optimization techniques. I have really
Thursday, 12 January 2012
Digital Marketing for Indian Financial Services
Posted on 06:36 by Unknown
Most of the Banking, Financial Services and Insurance (BSFI) companies in India still practicing traditional marketing channel to spread financial awareness of their products or services. Marketing paws of Indian financial giants are still hesitating to enter into digital space without knowing its strength and future prospects. Digital marketing for financial services in India still consider
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