.The rhythm of the work on PPC is followed by the effort put in a logical activities like key word research, ad copy management and landing page optimization, which are changes over the duration of the work. For the new PPC campaigns, what takes the most time are keyword generation, grouping and bidding. In later stages the landing page optimization become the primary focus. Bids and targets are
Sunday, 26 September 2010
Saturday, 18 September 2010
Gmail Priority Inbox
Posted on 22:42 by Unknown
Gmail apps have recently launch priority inbox option. The application has build on a very good mechanism, which is a higher degree of priority in user’s perspective. This priority inbox application is working on gmail users activity like which email has open reply and most likely read. According to users preferences and choices priority inbox will work. The automatic sorting of important message
Saturday, 4 September 2010
Indian Millennial Consumer
Posted on 01:24 by Unknown
I have been working continuously for last two and half year since I have done my MBA. After putting down my paper with my last assignment, I have decided to take a long break.The first week has been past now; yesterday I had received a call from my school friend. In causal talk, she was asked me what you are doing this days to pass the time, this question is really meaning less if you asked an
Saturday, 28 August 2010
The Strategic Planning Process
Posted on 08:10 by Unknown
Since dotcom burst an approach of an online marketing industry has been changed in a 360 degree. It has been added more scientific marketing approach towards business doing online. The rapid changes in environment necessitate a strategic perspective; we saw the crucial role of played by social networking in an online marketing environment. It is no exaggeration to say that it is the fluctuating
Tuesday, 6 July 2010
Social networking is really work for B2B?
Posted on 06:34 by Unknown
A lot has been said and discussed how social networking boom has change the business enviro, even the perception of your stake holders over the time. I am more concern about B2B segment context to social networking. While managing more than 15k affiliates with a huge networks it's really difficult me to update them regularly on small small changes we has been implemented, i preferrably used
Monday, 5 July 2010
My six month affiliate management journey
Posted on 06:56 by Unknown
Well, it’s been quite a while since I have written regularly on my blog. I basically decided to stop writing on my blog since Feb, so I could put more attention on my job responsibility. But I am now in a position to start writing regularly again. Let me share with you what has been going on in my time off.When our management was decided to put affiliate marketing responsibility on my young
Sunday, 16 May 2010
Digital Hawk
Posted on 22:00 by Unknown
The theme of D-HAWK (Online Branding Blog | Digital Branding and Internet Marketing Strategy) is based on Special Military Mission. The Creative Kida (Instinct) has never allowed me to settle for an ordinary and regular work. I am on a Mission, A Mission to face off Digital Branding Concepts, Lateral Thinking, Usability and it’s Applications to Strategic Online Marketing. The D stands for
Friday, 7 May 2010
Sujay Khandge
Posted on 07:39 by Unknown
I have been associated with strategic online marketing and digital branding since last five years and working with all leading niche like Finance, Consumer Pharmacy, Gambling, Fashion, Adult and Consumer Electronics. I have been blogging about online marketing and digital branding a lot on my own (D-HAWK) and guest blogs. Writing for print media is also on my radar, few of my articles on
Monday, 1 February 2010
The Art and Science of an Online Marketing
Posted on 20:22 by Unknown
In an advent of digital world, business strategies have been shifted towards more interactive, demand driven and consumer oriented business models. Marketers should think very informatively and out of box to create buzz around their target audiences. Prompted by volatile new consumer trends, convoluted media landscapes, and increasing pressure for accountability of every marketing dollar spent,
Tuesday, 26 January 2010
Evolution of Advertising and Media
Posted on 04:11 by Unknown
74% said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009)According to [Digital Brand Experience Study] findings, 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and
Sunday, 24 January 2010
Return Rates and Customer Satisfaction
Posted on 04:08 by Unknown
50.1% of online shoppers who placed items in their shopping carts did not go on to place an order. (Core Metrics, March 2009)94% of UK shoppers leave sites w/ inadequate customer service. (Econsultancy, July 2009)45% of UK online shoppers will leave a site if they don't find what they want on the first page. (Retail Bulletin, September 2009)With the use of customer Q&A, JC Whitney experienced a
Wednesday, 20 January 2010
Conversion Results
Posted on 03:56 by Unknown
Customer Stories campaign drove 13,000 new prospects for La-Z-Boy. (La-Z-Boy, 2009)Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch. (TripAdvisor, January 2008)Shoppers who browsed the site's new "Top Rated Products" page, which features
Monday, 18 January 2010
User-generated Content Beyond the Web
Posted on 03:59 by Unknown
By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008. (eMarketer, 2009)The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008. (eMarketer, 2009)Over half (51.0%) of consumers are using
Friday, 15 January 2010
Consumer Demand for Ask & Answer
Posted on 02:57 by Unknown
Consumers say not being able to speak to anyone to answer questions is their number one frustration with online shopping (Opinion Research Point, April 2009)Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product
Saturday, 9 January 2010
Consumer Demand for Ratings & Reviews
Posted on 20:47 by Unknown
When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen Online, April 2009)25% of search results for the world’s top 20 largest brands are links to user-generated content (
Marketer Demand for Ratings & Reviews
Posted on 02:53 by Unknown
Bazaarvoice looked across an aggregate of clients for products added to a site within the past year where the product feed was updated in the past 30 days; for products rated two stars (out of five) or below, 70% of the products have been pulled from the site, compared to a site average of 47%. And the products were pulled 24 days faster than the site average, for a 10% decrease in time on site.
Friday, 8 January 2010
Power of Word of Mouth
Posted on 22:22 by Unknown
Most word of mouth is positive. Across all of Bazaarvoice US clients, 80% of product ratings are 4 or 5 stars out of 5. Across all of Bazaarvoice UK clients, 88% of product ratings are 4 or 5 stars out of 5. (“J Curve,” Bazaarvoice and Keller Fay)90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)Friends still play an
Thursday, 7 January 2010
Cloud Computing : Advantages, Types and Challenges
Posted on 02:16 by Unknown
Our 21st century society has become so used to change and new developments that genuinely progressive concepts are initially not recognized by many people. There is then a rush to implementation once the benefits become obvious. Visualization is a good example of this, with the technology being around for a decade before its benefits really became understood and appreciated.We are now on the cusp
Wednesday, 6 January 2010
Creating Effective Online Life Science Promotional Campaign
Posted on 18:43 by Unknown
.Life science companies are investing large amounts in creating online presence that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science's Manufacturer or suppliers should adopt website marketing to promote a brand or a product, but life sciences companies need to understand what components of a online marketing will inspire a scientist to do
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