In my last article “Digital Marketing Imperatives for Health Insurers” I had written about the importance of digital marketing for insurance companies. In the advent of digital age, every business model must use social media and digital communication not just for promoting products or services but for the customer supports and sales after queries. Social media and digital communication
Monday, 9 April 2012
Social Media for After Sales Support
Posted on 10:07 by Unknown
In my last article “Digital Marketing Imperatives for Health Insurers” I had written about the importance of digital marketing for insurance companies. In the advent of digital age, every business model must use social media and digital communication not just for promoting products or services but for the customer supports and sales after queries. Social media and digital communication
Monday, 2 April 2012
Digital Marketing Imperatives for Health Insurers
Posted on 19:40 by Unknown
While drafting digital marketing strategy for DSIJ.IN forthcoming insurance segment and researching on proposed co-branding activity for India’s biggest health insurance company, I have found few imperative. While interacting with few samples we were analyzed their perception on health insurance and how they approach online health insurance online content (consumption pattern). Outcome ...
Posted in digital marketing, Health Insurers, Insurance Branding, Insurance Content, IRDA
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