Cricket fever is back in grip us with (Indian Primer League) IPL 2012 and the competition is getting hotter by the day since season enters in to final lap. Indian Primer League event which is always a big opportunity for brands since its inception to grab attention of masses. With this post I’m going to focused on two cases who has used Ambush Marketing tactics very smartly. Herewith I
Thursday, 17 May 2012
Ambush Marketing Cases Associated to Event IPL
Posted on 07:13 by Unknown
Cricket fever is back in grip us with (Indian Primer League) IPL 2012 and the competition is getting hotter by the day since season enters in to final lap. Indian Primer League event which is always a big opportunity for brands since its inception to grab attention of masses. With this post I’m going to focused on two cases who has used Ambush Marketing tactics very smartly. Herewith I
Posted in Ambush Marketing, Event IPL, Hippo's, Indian Food League, Indian Premier League
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Tuesday, 15 May 2012
Ab Ras Barsega
Posted on 20:00 by Unknown
Since long time I haven’t put any campaign analysis here on D-Hawk, last two months was really busy around me, while working on different projects at DSIJ and mentoring few online marketing aspirants. Yesterday while watching IPL I came across with ‘Ab Ras Barsega’ Katrina Kaif Slice advertisement. I was stunned, My eyeballs concentrated at ‘kats’ stats rather than advertisement “Ras Grahana
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