Branding has been a business buzzword for many years. But the term has implications far beyond corporate logos, mission statements and theme songs. Effective branding is all about telling customers who you are, what you do and how you do it.Despite recent tragedies in the Global Market and the bad rap that the Internet has received over the past year, more people are spending time and money
Sunday, 30 December 2007
Monday, 17 December 2007
Top 10 Forces Behind New Business Models
Posted on 20:15 by Unknown
The following 10 issues represent the new issues behind business formation and creating hyper-competitive business models of the future.Aggregation: The tendency towards mainstreaming of "demand aggregation" where aggregation is no longer driven by supply. In new models, demand is first aggregated by giving things away and then demand is exploited. Knowledge Worker Productivity: The critical
Posted in business model, compititive strategy, connectivity, leadership, market segment, revenue, value
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Tuesday, 16 October 2007
Niche Marketing
Posted on 05:25 by Unknown
Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Hewlett-Packard, for example, markets all-in-one machines that print, fax and scan to segments of the home office
Sunday, 14 October 2007
Blog Marketing Strategies
Posted on 09:00 by Unknown
Marketers must look beyond the hype to determine how blogs can influence their products and how to effectively add them to the marketing mix.The blogs empower people to express their knowledge and opinions to anyone who cares to listen. This is important for marketers because consumers now control part of the conversation and can influence a brand's future based on
Thursday, 4 October 2007
7 Marketing Mistakes to Avoid when Promoting your Business
Posted on 01:43 by Unknown
Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes.Here are the 7 most common mistakes to avoid:1. Not having clear objectives:Many business people start a business without clear
Saturday, 15 September 2007
The Indian Film Industry........Unraveling the Potential
Posted on 03:09 by Unknown
'People who see our films feel happy’ .......Yash Chopra. [MD Yashraj films.]Indeed, Bollywood's pulling power of romance, costumes, music, comedy and stories helping to propel Hindi language movies beyond the Indian Diaspora and into mainstream cinemas around the globe as well as reaching the world of marketing and advertising. Bollywood is doing damn good business overseas.You hear again and
Sunday, 24 June 2007
10 Marketing Trends to Watch in 2007
Posted on 23:13 by Unknown
Throughout 2007, I've been watching and interpreting the marketing stats and studies that impact small businesses to give you tips on staying one step ahead.Here's the info you need on the most important trends and how to make the most of them to increase sales and grow your business in the coming year.Consumer Trends1. College GradsIf you're searching for the most effective way to reach this
Wednesday, 20 June 2007
Internet population nears 700m
Posted on 23:16 by Unknown
694 million internet users worldwideThere are an estimated 694 million internet users worldwide,according to a report from Comscore World Metrix.The study reveals that the internet is truly expanding worldwide,with the US representing less than 25 per cent of global internet users as of the end of March.The 'major' Asian countries,China,Japan,Korea and India,currently represent almost 25 per cent
Tuesday, 12 June 2007
Intramarketing : New Age Marketing Tool
Posted on 07:36 by Unknown
It is an alternative approach to enterprise development techniques in market economy situation. The traditional marketing developed from economic theory describing large markets and large companies. However, the less the company, the worse traditional marketing methods work. Something is too expensive and something does not work at all. We observed these problems in practical work and were
Thursday, 3 May 2007
@ Sujay
Posted on 21:25 by Unknown
Sujay , a Passionate, Innovative, Enterprising, Enthusiastic and Hardworking Online Marketing Expert who is strive for excellence. Having more than two years of experience in Digital Marketing Industry.Sujay holds a MBA (Marketing), University Department of Management Sciences of Pune (PUMBA), Maharashtra, India.Sujay provide strategic direction and leadership for the employer with a
Wednesday, 31 January 2007
Debate Feb - Mach 09 : What Effects will the Launch of the Chandrayaan – 1, have on India's Nation Brand?
Posted on 18:48 by Unknown
Recently, India launches the Chandrayaan - 1, an unmanned spacecraft designed to map the surface of the moon. Though the scientific benefits are obvious, much of the dialogue surrounding the events emphasizes the launch's impact on India as a brand - declaring that India "has arrived" as a modern nation. However, detractors - both international and domestic claim the US $ 83 million should
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