Companies all across the board are struggling to make sense of online ROI, especially those in industries like Bio-Pharma where most of the transactions take place offline, (now a day’s online pharmacy grab 20% market share for prescription and non prescription lifestyle and over the counter medication), but advancing analytics technology will provide marketers with a clearer link between
Saturday, 24 October 2009
Monday, 19 October 2009
Online Marketing Context to Bio-Pharma Industry
Posted on 20:56 by Unknown
The direct to consumer Bio-Pharma marketing landscape was much straight forward ten years ago. This day’s consumer shift to new online media and technology, especially for health and pharmaceutical information, is transforming the game. And while they are plenty of examples of innovative digital campaigns in Bio-Pharma (Lifestyle medication-Bio equipments), the reality is that Bio-Pharma
Wednesday, 14 October 2009
A complex business model for Bio-Pharma Industry
Posted on 20:51 by Unknown
Customer focus, a core element of the marketing concept, is certainly a widely adopted buzzword today, one which is stressed in all introductory Bio-Tech marketing texts. While the marketing concept applies to all industries, it is particularly important in technologically driven industries that have been among the first to introduce quality techniques, many of which begin with capturing the "
Friday, 9 October 2009
Marketing Bio-Tech Products into Digital Age
Posted on 20:23 by Unknown
Bio-Tech products and markets are characterized by high levels of uncertainty. Thriving in the Bio-Tech marketplace requires a mastery of a diverse set of skills and capabilities. From adroitly reading market trends, to investing wisely in future marketing trends and tools, leveraging the skills and capabilities of technical and marketing personnel in a dynamic, interactive fashion,
Sunday, 4 October 2009
Attractive Writting For Social Media
Posted on 07:02 by Unknown
The advent of social media has opened up a wide range of opportunities for non-professional writers like me — and probably you too — to write online. Most of us writing for websites or blogs or posting on Twitter likely aren’t trained journalists. Even professional writers trained for print must learn to adapt their writing style to an online audience who experiences content differently than a
Social Media Marketing Trends: Confusion & Clarification
Posted on 06:46 by Unknown
Time to clear up some of the confusion.You’ve decided to use Social Media as part of your marketing mix. Good for you! You’ve made it past the first hurdle; recognizing the growing importance of Social Media not just to your marketing, but to your entire business as well. But where do you begin?While the Internet may be full of articles, posts, tips, tricks, opinions and everything else under the
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