.Welcome to the Internet. There is an extremely wide variety of material on the Internet, ranging in its accuracy, reliability, and value. It's your job as a searcher, then, to evaluate what you locate, in order to determine whether it suits your needs.Article I: Internet Research – First Thing FirstInformation is everywhere on the Internet, existing in large quantities and continuously being
Saturday, 16 August 2008
Thursday, 14 August 2008
Internet Research: First Thing First
Posted on 22:34 by Unknown
. Welcome to the Internet. There is an extremely wide variety of material on the Internet, ranging in its accuracy, reliability, and value. Unlike most traditional information media (books, magazines, organizational documents), no one has to approve the content before it is made public. It's your job as a searcher, then, to evaluate what you locate, in order to determine whether it suits your
The Internet Research Process
Posted on 22:23 by Unknown
. The Internet can be a researcher's dream comes true. By browsing the Internet, much as you would browse the shelves of a library, you can access information on seemingly limitless topics. In addition, web-based catalogs are available in many libraries to assist researchers in locating printed books, journals, government documents, and other materials. Possibly the biggest obstacle facing
Search Engine : The Pool of Information
Posted on 22:13 by Unknown
. A search engine is a database of resources extracted from the Internet through an automated “crawling” process. This database is searchable through user queries. Words or phrases you enter in the search box are matched to resources in the search engine’s database that contain your terms. These are then automatically sorted by their probable relevance and presented with the most “relevant” sites
Evaluating The Internet Research
Posted on 21:58 by Unknown
. Reliable Information is Power: You may have heard that "knowledge is power," or that information, the raw material of knowledge, is power. But the truth is that only some information is power: reliable information. Information serves as the basis for beliefs, decisions, choices, and understanding our world. If we make a decision based on wrong or unreliable information, we do not have power--we
Wednesday, 6 August 2008
Online Marketing for Biotech & Pharma Industry
Posted on 21:05 by Unknown
.Pharma & Biotech Marketer's should integrate Online Marketing strategy for both of business segment (B2B, B2C). The purpose of these articles is to set a framework for Pharma and life sciences Internet Marketing.Article I: Online Marketing for Biotech & Pharma IndustryThe topic of online social media marketing for Biotech & Pharma Industry came up and I was reminded of how difficult it has been
Tuesday, 5 August 2008
Demand Driven Business Model for Pharma and Biotech Industry
Posted on 22:41 by Unknown
The Demand-Driven Angle:As Pharma and Life Sciences companies begin their transformation to a Demand-Driven Online Business Model, the first step is to create visibility in the channel and provide the intelligence to make smarter operational decisions.This multi step value chain presents several opportunities in this regard. The greatest opportunity is its ability to quickly collect, analyzes,
Internet Marketing Value Chain : Pharma & Biotech Industry
Posted on 22:01 by Unknown
The Internet Marketing Value Chain can be segmented into three stages: Awareness, Direct Response (demand generation), and Relationship Marketing. These stages, which are controlled by the analytic performed by the marketer, are managed independently and powered by the analytic engine.Awareness:In this stage, Internet marketers strive to build recognition and relationships with their target
Internet Marketing Initiatives in Pharma and Biotech Industry
Posted on 20:21 by Unknown
.The advent of the Internet as a legitimate marketing tool has created the first traceable mass- marketing channel. Today, Internet marketing campaigns can capture even the most granular details of every interaction, which can then be stored for individual and aggregate analysis. Internet campaigns, unlike TV, radio, and print, need not rely on post hoc statistical surveys with their inherent
Saturday, 2 August 2008
Online Marketing for Biotech & Pharma Industry
Posted on 22:35 by Unknown
.Last week I meet with few Pharma & Biomedical Marketing Representitive, the detail discussion with them lead me to get a firm conclusion that how Indian Pharma and Biotech segment is totally unkonw about Online Marketing and their impacts on current Bussiness Model and Brand Engagment..The topic of online marketing came up and I was reminded of how difficult it has been for the B2B segment as
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