Indian e commerce industry have sense the brightest future ahead. Lot of new online e commerce business models has been entered into an Internet forays, I don’t blame them but the waves seems like tsunami. Most of the online business models entrepreneur do not make their home work properly and dive in a foray with out analyzing type of revenue generation channel available online and offline
Friday, 23 December 2011
Integrated Marketing Channel for E Commerce Business
Posted on 07:05 by Unknown
Indian e commerce industry have sense the brightest future ahead. Lot of new online e commerce business models has been entered into an Internet forays, I don’t blame them but the waves seems like tsunami. Most of the online business models entrepreneur do not make their home work properly and dive in a foray with out analyzing type of revenue generation channel available online and offline
Saturday, 26 November 2011
Content Marketing Strategy
Posted on 21:41 by Unknown
When I had word with one of our product manager about landing page content and showing concern about high bounce rate, his reaction was pungent. Normally mortar and brick sales guys alien to SEO and online marketing importance. Even content guys (English singing birds) have felt that they are extraordinary and have written ad hoc English to prove them genius.
In a post last week, I discussed
Friday, 18 November 2011
Social Media Branding – Online Visibility and Impact
Posted on 08:51 by Unknown
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better”. Twitted by Avinash Kaushik, almost 3 years back. That time Social Media was really in nascent stage. Even conversion tracking and social platform usability was not up to mark. Few followers or chunk amount of replies to buzz has gave ample joy and
Tuesday, 11 October 2011
Affiliate Program Review - Flipkart.com
Posted on 08:33 by Unknown
Flipkart.com is one of the largest online bookstores,
well-known eCommerce business in the India. 100% Indigenous ecommerce portal
now offers electronic consumer durables and gadgets. My last article on
Flipkart.com was about Brand Positioning, No Kidding No Worries. By joining the
Flipkart.com affiliate program you will get paid to promote everything from
books to cameras. For each sale you
Wednesday, 5 October 2011
Digital Brand Positioning
Posted on 07:07 by Unknown
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In recent years we have been observed evolutions of new online business models and their growth stories along with efforts and beans they have been pouring for their Digital Brand Positioning. Even traditional business models now days fighting for their digital market share and digital brand positioning. The recent news, “single letter web addresses fetch huge sum in domain name auction”
Thursday, 29 September 2011
No Kidding, No Worries - Flipkart Brand Positioning
Posted on 06:39 by Unknown
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No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”. An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire. The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office.
Saturday, 17 September 2011
Har Ek Friend Zaroori Hota Hai - Advertisement Analysis
Posted on 23:07 by Unknown
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The recent advertisement campaign of Airtel “Har Ek Friend Zaroori Hota Hai” really catch the today’s youth sentiments and positioning amongst the brand airtel in the most vibrant and happening target segment. My last article on D-hawk was abouist Digital Branding to GEN next revels future brand challenges context to digital media consumption pattern. This advert by Airtel “Har Ek
Thursday, 15 September 2011
Digital Branding to GEN next
Posted on 06:56 by Unknown
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The consumption of media has evolved over the past two decades with the onset of World Wide Web: people now preferred to read news online, download music from web has pushed CDs/DVDs market down and operate their financial transactions online. People communicate with friends and family over the Facebook, Skype or chatting instead of picking up the phone. Technological advancement will
Monday, 29 August 2011
Brand Anna Hazare - Branding & Marketing Process
Posted on 05:23 by Unknown
. I AM ANNA HAZARE, which is Buzz & Brand word around the nation. Since last two weeks each Indian individual life has been churning out by the impact of Brand Anna. On the political front of India this event consider as the largest mass participation movement after the independence for social cause. Who won who lose, what achieved, what was expected and what will reflect in near future, the
Monday, 18 July 2011
Brand “SEX” - Advertising Trends
Posted on 05:53 by Unknown
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Since my last post on “Methe Mai Kya Hai” I haven't post anything here on Brand Hawk so far, Quite busy with SMM&O stuff, along with new web project for my organization, where I have been digging in more depth about web psychology and content inventory model. But I have kept checking daily analytics of all my blogs and websites, Ohh my god my Brand Hawk
Wednesday, 18 May 2011
Meethe mein kya hai?
Posted on 08:33 by Unknown
Yesterday night after dinner, we were enjoying IPL4 season. All of our family members seat across each other in the hall, in between match strategic time out Cadbury Dairy Milk advertisement was aired "Meethe mein kya hai?" All of us suddenly busted in a huge laugh, cause that night we had Lauki ki subjji and most of the family members of mine hate ... Laukki .. he he
Being an brand
Tuesday, 17 May 2011
Facebook Marketing Campaign
Posted on 02:14 by Unknown
Planning Face Book Marketing Campaign via fan-page is a very crucial and complex process. Many online marketers jumping into Face book fry pan without knowing their online business objectives and expected outcome from face book fan-page marketing campaign. The functionality of Face book fan-page, face book groups activity and member's accounts or viral processes need to understand by online
Saturday, 14 May 2011
Post Panda Effects on EzineArticles
Posted on 22:05 by Unknown
Every action of Google seen to fall into one of three main categories, Innovating, Changing, or Moving. I am not surprised at all, the change process adopted by Ezinearticels is consider as a late wake up call .. Better Late Than Never (In hindi … Der se Aaye par Durust Aaye) The Google’s post panda update hitting very hard to all link farming portals. EzineArticles.com is the one of
Friday, 13 May 2011
Marketing Survey Insights
Posted on 20:11 by Unknown
Designing marketing and product feedback survey is very crucial process for marketing strategist. The expected out come of this kind of marketing or product survey will impact on overall business matrix and future business growth goals. Defining the objective of marketing survey is very important otherwise undefined purpose, leads towards no man's land. You need to align your marketing survey
Monday, 9 May 2011
Affiliate Marketing Business Model
Posted on 03:58 by Unknown
Affiliate Marketing Business Model life cycle can be breakdown into five stages like Introductory Stage, Early Growth Stage, Later Growth Stage, Maturity Stage and Decline Stage. Being affiliate program manager you should know what action needs to take to establish your affiliate brand which stands out from the crowd
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Affiliate Program Pre launch
Monday, 2 May 2011
Stock Market Game
Posted on 05:46 by Unknown
Ohh My Ghosh !!!It's been eight months now, I haven't put any updates here on online marketing guru. You guys might be thinking that this blog is one more example of dead e-widgets or bla bla ....Even I felt very sorry for the same, honestly now onwards I will try to be active on this media to interact with you guys .... Since last eight month I have had a great experience with Gambling
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