Hyperlocal marketing strategy is a future growing trend in an online marketing world, and which could be readily applied to sponsorship advertising as well ambush marketing practices.Indian online marketing industry is growing and getting matured day by day, costumer prefer to consume online services or product online, (increase in online banking, Job sites and Matrimonial business). Hyperlocal
Tuesday, 15 December 2009
Monday, 7 December 2009
Innovation and Online Marketing
Posted on 20:02 by Unknown
Innovation inspired by users needs can be powerful transformational experience, making the online marketing more user centric communication media.I have been doing a bit of research over the last week to see how innovation and online marketing strategy integrate to buzz around target audiences and how online business model react to innovation process. Change is the only permanent thing in an
Wednesday, 11 November 2009
Online Marketing and Leadership Quality
Posted on 23:15 by Unknown
.To be successful in the long haul, online marketers need the flexibility of mind and spirit to crawl with the ants and fly with the birds. The Innovative and creative attitude, passionate about technology, smooth and straight communication, ability to understand complex business models are a few characteristics online marketing leaders must possess.Online marketing has been described as a
Tuesday, 10 November 2009
Mastering Social Media in Pharmaceutical Digital Marketing
Posted on 19:34 by Unknown
.Over the past few years, social media websites have emerged as a popular medium for companies looking to promote both their brand and their products. Targeted adverts are now commonplace on websites such as Facebook and MySpace and the emergence of Twitter has given marketing departments another online presence to use in the battle for market share and sales.The push for new media is on. Pharma
Wednesday, 4 November 2009
Top Three Drug Companies in Social Media:
Posted on 19:21 by Unknown
.What is the "social share of voice" among pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations that govern the advertising and promotion of prescription drugs, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here are
Saturday, 24 October 2009
Online Marketing Gimmicks and ROI for Bio-Pharma Industry:
Posted on 21:01 by Unknown
Companies all across the board are struggling to make sense of online ROI, especially those in industries like Bio-Pharma where most of the transactions take place offline, (now a day’s online pharmacy grab 20% market share for prescription and non prescription lifestyle and over the counter medication), but advancing analytics technology will provide marketers with a clearer link between
Monday, 19 October 2009
Online Marketing Context to Bio-Pharma Industry
Posted on 20:56 by Unknown
The direct to consumer Bio-Pharma marketing landscape was much straight forward ten years ago. This day’s consumer shift to new online media and technology, especially for health and pharmaceutical information, is transforming the game. And while they are plenty of examples of innovative digital campaigns in Bio-Pharma (Lifestyle medication-Bio equipments), the reality is that Bio-Pharma
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