How we can afford being same on marketing strategy and creative front which will decide brand positioning and differentiation. In the digital marketing space every brand has tried to come up with so aggressive on digital creative front to approach TG. I have been associated couple of year with big BFSI brands and their digital acquisition strategy. Throughout the digital branding execution I
Thursday, 6 December 2012
Thursday, 19 July 2012
Display Advertisements Vs Performance Marketing
Posted on 02:45 by Unknown
It's been a very busy two months in the learning phase of Google DFP and Dot-nuke CMS for me since my last blog post. Display advertisement learning add 360 degree curve to my online marketing knowledge base. So far my online marketing journey has been getting through rigorous assignments from affiliate marketing, SEO, SEM, Social Media and Content Management to GUI design and now Display
Thursday, 17 May 2012
Ambush Marketing Cases Associated to Event IPL
Posted on 07:13 by Unknown
Cricket fever is back in grip us with (Indian Primer League) IPL 2012 and the competition is getting hotter by the day since season enters in to final lap. Indian Primer League event which is always a big opportunity for brands since its inception to grab attention of masses. With this post I’m going to focused on two cases who has used Ambush Marketing tactics very smartly. Herewith I
Posted in Ambush Marketing, Event IPL, Hippo's, Indian Food League, Indian Premier League
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Tuesday, 15 May 2012
Ab Ras Barsega
Posted on 20:00 by Unknown
Since long time I haven’t put any campaign analysis here on D-Hawk, last two months was really busy around me, while working on different projects at DSIJ and mentoring few online marketing aspirants. Yesterday while watching IPL I came across with ‘Ab Ras Barsega’ Katrina Kaif Slice advertisement. I was stunned, My eyeballs concentrated at ‘kats’ stats rather than advertisement “Ras Grahana
Monday, 9 April 2012
Social Media for After Sales Support
Posted on 10:07 by Unknown
In my last article “Digital Marketing Imperatives for Health Insurers” I had written about the importance of digital marketing for insurance companies. In the advent of digital age, every business model must use social media and digital communication not just for promoting products or services but for the customer supports and sales after queries. Social media and digital communication
Monday, 2 April 2012
Digital Marketing Imperatives for Health Insurers
Posted on 19:40 by Unknown
While drafting digital marketing strategy for DSIJ.IN forthcoming insurance segment and researching on proposed co-branding activity for India’s biggest health insurance company, I have found few imperative. While interacting with few samples we were analyzed their perception on health insurance and how they approach online health insurance online content (consumption pattern). Outcome ...
Posted in digital marketing, Health Insurers, Insurance Branding, Insurance Content, IRDA
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Wednesday, 28 March 2012
SEO Coaching Class in Pune
Posted on 08:41 by Unknown
While working with learning catalyst, I have come across with different type of students & marketing professionals. Everyone would like to kick start their online marketing career in a short time, without analyzing their own strengths and industry expectations and join SEO coaching class. This day’s digital marketing happens to be a next door BOMB SHELL. After analyzing few students and
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