No Kidding, No Worries - Flipkart Brand Positioning

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No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”.  An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire.  The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office.