“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better”. Twitted by Avinash Kaushik, almost 3 years back. That time Social Media was really in nascent stage. Even conversion tracking and social platform usability was not up to mark. Few followers or chunk amount of replies to buzz has gave ample joy and
Friday, 18 November 2011
Social Media Branding – Online Visibility and Impact
Posted on 08:51 by Unknown
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better”. Twitted by Avinash Kaushik, almost 3 years back. That time Social Media was really in nascent stage. Even conversion tracking and social platform usability was not up to mark. Few followers or chunk amount of replies to buzz has gave ample joy and
Tuesday, 11 October 2011
Affiliate Program Review - Flipkart.com
Posted on 08:33 by Unknown
Flipkart.com is one of the largest online bookstores,
well-known eCommerce business in the India. 100% Indigenous ecommerce portal
now offers electronic consumer durables and gadgets. My last article on
Flipkart.com was about Brand Positioning, No Kidding No Worries. By joining the
Flipkart.com affiliate program you will get paid to promote everything from
books to cameras. For each sale you
Wednesday, 5 October 2011
Digital Brand Positioning
Posted on 07:07 by Unknown
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In recent years we have been observed evolutions of new online business models and their growth stories along with efforts and beans they have been pouring for their Digital Brand Positioning. Even traditional business models now days fighting for their digital market share and digital brand positioning. The recent news, “single letter web addresses fetch huge sum in domain name auction”
Thursday, 29 September 2011
No Kidding, No Worries - Flipkart Brand Positioning
Posted on 06:39 by Unknown
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No Kidding, No Worries, the recent advertising and branding campaign of Flipkart is a unique example of “Trap Them Young”. An in-depth analysis of recent advertisement campaign of Flipkart strongly conveys Indian youth’s sentiments and their desire. The story board of adverts, feature kids in adult situations (context to adult voice overs), like a beauty parlor, a cafe, and an office.
Saturday, 17 September 2011
Har Ek Friend Zaroori Hota Hai - Advertisement Analysis
Posted on 23:07 by Unknown
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The recent advertisement campaign of Airtel “Har Ek Friend Zaroori Hota Hai” really catch the today’s youth sentiments and positioning amongst the brand airtel in the most vibrant and happening target segment. My last article on D-hawk was abouist Digital Branding to GEN next revels future brand challenges context to digital media consumption pattern. This advert by Airtel “Har Ek
Thursday, 15 September 2011
Digital Branding to GEN next
Posted on 06:56 by Unknown
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The consumption of media has evolved over the past two decades with the onset of World Wide Web: people now preferred to read news online, download music from web has pushed CDs/DVDs market down and operate their financial transactions online. People communicate with friends and family over the Facebook, Skype or chatting instead of picking up the phone. Technological advancement will
Monday, 29 August 2011
Brand Anna Hazare - Branding & Marketing Process
Posted on 05:23 by Unknown
. I AM ANNA HAZARE, which is Buzz & Brand word around the nation. Since last two weeks each Indian individual life has been churning out by the impact of Brand Anna. On the political front of India this event consider as the largest mass participation movement after the independence for social cause. Who won who lose, what achieved, what was expected and what will reflect in near future, the
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