The theme of D-HAWK (Online Branding Blog | Digital Branding and Internet Marketing Strategy) is based on Special Military Mission. The Creative Kida (Instinct) has never allowed me to settle for an ordinary and regular work. I am on a Mission, A Mission to face off Digital Branding Concepts, Lateral Thinking, Usability and it’s Applications to Strategic Online Marketing. The D stands for
Sunday, 16 May 2010
Digital Hawk
Posted on 22:00 by Unknown
The theme of D-HAWK (Online Branding Blog | Digital Branding and Internet Marketing Strategy) is based on Special Military Mission. The Creative Kida (Instinct) has never allowed me to settle for an ordinary and regular work. I am on a Mission, A Mission to face off Digital Branding Concepts, Lateral Thinking, Usability and it’s Applications to Strategic Online Marketing. The D stands for
Friday, 7 May 2010
Sujay Khandge
Posted on 07:39 by Unknown
I have been associated with strategic online marketing and digital branding since last five years and working with all leading niche like Finance, Consumer Pharmacy, Gambling, Fashion, Adult and Consumer Electronics. I have been blogging about online marketing and digital branding a lot on my own (D-HAWK) and guest blogs. Writing for print media is also on my radar, few of my articles on
Monday, 1 February 2010
The Art and Science of an Online Marketing
Posted on 20:22 by Unknown
In an advent of digital world, business strategies have been shifted towards more interactive, demand driven and consumer oriented business models. Marketers should think very informatively and out of box to create buzz around their target audiences. Prompted by volatile new consumer trends, convoluted media landscapes, and increasing pressure for accountability of every marketing dollar spent,
Tuesday, 26 January 2010
Evolution of Advertising and Media
Posted on 04:11 by Unknown
74% said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009)According to [Digital Brand Experience Study] findings, 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and
Sunday, 24 January 2010
Return Rates and Customer Satisfaction
Posted on 04:08 by Unknown
50.1% of online shoppers who placed items in their shopping carts did not go on to place an order. (Core Metrics, March 2009)94% of UK shoppers leave sites w/ inadequate customer service. (Econsultancy, July 2009)45% of UK online shoppers will leave a site if they don't find what they want on the first page. (Retail Bulletin, September 2009)With the use of customer Q&A, JC Whitney experienced a
Wednesday, 20 January 2010
Conversion Results
Posted on 03:56 by Unknown
Customer Stories campaign drove 13,000 new prospects for La-Z-Boy. (La-Z-Boy, 2009)Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch. (TripAdvisor, January 2008)Shoppers who browsed the site's new "Top Rated Products" page, which features
Monday, 18 January 2010
User-generated Content Beyond the Web
Posted on 03:59 by Unknown
By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008. (eMarketer, 2009)The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008. (eMarketer, 2009)Over half (51.0%) of consumers are using
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