Monday, 9 February 2009
E - Detailing - New hope for Pharmacutical Industy.
Posted on 19:09 by Unknown
Reduction in access to physicians means pharmaceutical sales forces must find new and different models for selling their wares. Traditionally, the pharmaceutical industry has been able to control sales through increasing ratios of sales calls to meetings, and widening its sales force as necessary to keep growing. No longer.Other industries have changed and adapted to digitalization. Now the
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