E Marketig for Pharma - To Increased Market Share and Stronger Brands for Measurable ROI

The old model was based on a robust sales approach, with scientific metrics and clear inputs and outputs. The future sales and marketing model is a softer, less definable place, where pharmaceutical firms must learn to manage their reputation and trust amongst their customers. Technology will play an important part as a sales force enabler, not a replacement.Resource Allocation and Multi-Channel