Saturday, 9 January 2010
Marketer Demand for Ratings & Reviews
Posted on 02:53 by Unknown
Bazaarvoice looked across an aggregate of clients for products added to a site within the past year where the product feed was updated in the past 30 days; for products rated two stars (out of five) or below, 70% of the products have been pulled from the site, compared to a site average of 47%. And the products were pulled 24 days faster than the site average, for a 10% decrease in time on site.
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