Saturday, 9 January 2010
Consumer Demand for Ratings & Reviews
Posted on 20:47 by Unknown
When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen Online, April 2009)25% of search results for the world’s top 20 largest brands are links to user-generated content (
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